You probably didn’t know this (or maybe you do — no judgment from us), but July 14 was National Nude Day.
To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker’s private area with a bag of granola, while still keeping in the spirit of the holiday.
“Hike naked at your own risk,” the company said in a press release. “Bear Naked does not encourage or make any claims about the legality of hiking naked and is not responsible for naked injuries or complaints. You are responsible for complying with laws, rules, and guidelines in the area where you’re hiking.”
Now that we have the boring rules out of the way, let’s get back to the logistics of naked hiking with this granola belt, shall we?
It’s currently still on sale on the Kellogg’s website for $23.07, and features adjustable strap and metal clips to “make sure everything stays right where it needs to.”
The kit also comes with in a large branded bag with the Naked bear logo and “Get Naked”; as well as two varieties of granola.
Bear Naked apparently knew there was demand for this kind of thing. The whole promotion is also a partnership with the Gaia app, which allows hikers to see trails that are nude-friendly (which is important if you’re thinking about getting into nude hiking).
“Every year, hikers across the country embark on these hikes to get as close to nature as possible,” Sadie Garcia, senior director of brand marketing for Bear Naked, said in a release. “Connecting with nature is at the core of our company, and to help them along the way, we want to make sure they know which trails are friendly, and that they have something to bring along their favorite trail snack.”
“For me, nothing feels better than being your absolute rue self in nature and in the mountains,” climber and video creator Noah Kane said. “Now with my Bear Naked belt, I can be closet nature while keeping my snacks close.”
A good promotional product solves a need for the end-user. This is a need that some people might not have considered – being able to be modest within reason while nude hiking, and also toting along snacks without the luxury of pockets.
The Bear Naked logo is featured front and center, so even in the chance that a hiker uses it with a different brand of granola (or any other snack), the Bear Naked logo is still visible.
Most of all, this is a good lesson for distributors to not shy away from out-there ideas. Did you know that July 14 was National Nude Day? Probably not. But someone did. And Bear Naked took advantage of that to create a memorable promotional product that lasts throughout the year, too. The product itself isn’t over-the-top, but captures the spirit of the holiday and then some, all the while promoting its own product.
A good promo tells a brand’s story. This one does a pretty good job of following the advice of “Show, don’t tell.”
